Yervoy ipad pitch

Role: UX ideation, lead art director/designer.

Problem: How to present the data front and center a new iteration of a drug.
Solution: The Yervoy ipad was conceived as a unique interface for the new drug. The ability to dive into the data and react with it at the virtual street level was a key feature. The data was used as the center of the app and easy access was the goal. Additional features that enabled easy access were presented such as using the accelerometer to detect the orientation of the screen in either portrait or landscape mode and deliver data that fit the window rather then an additional touch.

Prototype: An opening animation was developed of a drop falling and generating the graphics after impact. A scrolling data screen was with animated characters was developed to show the impact of the illustrated data vs simple charts. The user has access to the common charts by changing the screen orientation.

Opening animation of a drop falling down to open the splash screen with navigation.